«Jack Trout on Strategy» in English with a Parallel Translation

Book Jack Trout on Strategy (Jack Trout on Strategy) in English
Rating by Goodreads
77%
Original title: 
Jack Trout on Strategy
Author: 
Language: 
English
Difficulty: 
B2
Year: 
2002
Number of pages: 
69

Jack Trout is an American marketer, founder of Trout & Partners. After the publication of the book Positioning: The Battle for Your Mind, he had been firmly established as an expert in the field of marketing and strategic management. He wrote this book in the 2000s already as a response to demands from fans, associates, and students of Trout all over the world. This book unites all the crucial ideas taken from his many works and brings them to the reader in a brief form.