
"The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg is a book about how habits work and how they can be changed. The author introduces the concept of the "habit loop" — cue, routine, reward — and shows that by understanding this loop, people and organizations can transform their behavior. Using scientific research and real-life examples, Duhigg explains how habits influence everything from individual choices to corporate strategies, and how mastering them can lead to lasting success.
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