
"The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg is a compelling exploration of the science behind habits and how they shape our lives, work, and organizations. The book introduces the "habit loop"—cue, routine, reward—and explains how understanding this cycle can help individuals and businesses transform behaviors. Through scientific research and real-life stories, Duhigg demonstrates how habits can be changed and harnessed for success, making the case that small changes in routine can lead to powerful personal and organizational growth.
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